[The Born Korea's Rolling Pasta]
[The Born Korea's Rolling Pasta]

The Born Korea's pasta brand Rolling Pasta announced Friday that it has named Italian chef Fabrizio Ferrari — known as Chef Fabri — as its official brand model.

Chef Fabri is an Italian cuisine specialist who ran a Michelin one-star restaurant in Italy for 15 years. He has collaborated with Rolling Pasta on four menu projects since 2022. The brand said it selected him for his deep understanding of the brand and his combination of professional expertise and broad public appeal.

Rolling Pasta released its first advertisement, titled "Malaya Pastaji," on Thursday across major digital platforms including YouTube, Naver, Instagram and TikTok. The ad links the act of twirling pasta on a fork to the brand name "Rolling," aiming to reinforce brand recognition and build consumer trust in the quality and taste of its menu.

Tied to the campaign, Rolling Pasta will run a "Malaya Pastaji! #RollingChallenge" from Aug. 13 through Sept. 30. Customers who photograph or film themselves twirling pasta at a store and post the content on Instagram will receive a complimentary olive bread. Prizes include an iPad Pro 11, AirPods Pro 3 and Rolling Pasta mobile gift cards.

Rolling Pasta plans to release a new menu developed with Chef Fabri in the fourth quarter of this year, extending the partnership further. "We will continue to collaborate with Chef Fabri in various ways and actively promote our strengths — affordable prices and high-quality menu offerings," a brand official said.


spa@heraldcorp.com