[Provided by Medicube]
[Provided by Medicube]

APR's flagship beauty brand Medicube said Friday it will bring the Forever Cherry "Ribbon Cherry Glass Hair Brush" — developed in collaboration with IVE member Jang Won-young — to the South Korean market.

The product went on sale Monday through the Shinsegae duty-free online store. An offline pop-up at the Shinsegae duty-free Myeong-dong branch will run from that day through Nov. 30.

The brush is the signature item of the Forever Cherry collection, which draws on Jang's signature ribbon and cherry motifs. APR developed a proprietary four-layer bristle structure for the brush and finished it with a cherry-inspired design.

First launched in Japan in May, the product has since expanded sales through Japan and overseas business-to-business channels. Earlier this month, it also entered major Chinese e-commerce platforms, further broadening its distribution footprint.

Medicube had previously offered the brush in limited quantities of 300 units per day through a pop-up at Lotte Department Store's Avenuel Jamsil branch last month, selling out the entire stock.

The Shinsegae duty-free pop-up is designed as a cherry-themed space where visitors can try the Forever Cherry Ribbon Cherry Glass Hair Brush in person. The Medicube AGE-R beauty device will also be available to experience.

"This is a product whose appeal has been validated through pop-ups in Japan and Korea," an APR official said. "We plan to use our entry into Shinsegae duty-free as a springboard to expand touchpoints with customers at home and abroad, and to continue growing our global distribution channels."


spa@heraldcorp.com