[Provided by Bithumb]
[Provided by Bithumb]

Bithumb announced Thursday that it is running a joint promotion with online food delivery platform Yogiyo, offering new customers benefits worth up to 70,000 won ($47).

The promotion runs through July 26 and consists of a lottery event for existing Yogiyo customers and a separate package of benefits for new Bithumb sign-ups.

Customers who visit the event page on the Yogiyo app can enter a lottery for Bithumb won coupons worth up to 1 million won. Winners will receive the coupons via the mobile phone number registered on their Yogiyo account the day after they participate.

New Bithumb members who register a won coupon during the promotion period will receive 30,000 won. Users who complete identity verification (KYC) will receive an additional 20,000 won in investment support, and those who complete their first trade will earn a further 20,000-won Yogiyo gift voucher.

Yogiyo will also hold a separate lottery for visitors to the event page, offering up to 10,000 Yogiyo points per winner.

"We designed this partnership so customers can experience digital asset services in a more accessible and familiar way," a Bithumb official said. "We will continue to offer differentiated experiences through lifestyle-oriented partnerships."

Meanwhile, Bithumb recently ran a separate promotion with e-commerce platform 11Street, offering bitcoin rewards based on shopping activity.


kyoung@heraldcorp.com