Starting at 110 million won; perks include 5-year warranty, hotel stays
Maserati Korea announced Thursday the launch of its "Grecale Donna" campaign, offering a range of benefits to women customers who purchase the Grecale luxury sport utility vehicle.
The campaign covers vehicle ownership, maintenance and lifestyle experiences. Eligible Grecale models start at 110 million won ($73,900) and come with options and care services tailored to domestic consumer preferences.
Buyers receive a five-year free warranty, pickup and delivery service at authorized service centers twice a year for three years, and a two-night stay at a domestic luxury hotel. A tech assistant package — comprising a head-up display, infrared-blocking windshield, wireless charging and a wearable key — is also included as standard.
The Grecale is Maserati's midsize luxury SUV, producing between 330 and 530 horsepower depending on the trim. It features one of the largest cabin spaces in its class, Italian leather trim and a Sonus Faber audio system.
During the campaign period, Maserati will hold "Grecale Donna Drive" test-drive events for women customers at authorized showrooms nationwide. The events will offer one-on-one private driving sessions with professional instructors alongside lifestyle programming. On the brand's official Instagram, a "Grecale Donna Moment" event will give participants the chance to win a two-night, three-day test-drive package, among other prizes.
Gaurav Thapa, head of Maserati Korea, said the campaign "started from a desire to take care of every moment — from the instant of ownership to the small details of everyday life." He added that he hopes women customers "who craft each special day with their own taste and discernment will find true ease alongside the Grecale."
Meanwhile, Maserati Korea has been broadening customer touchpoints through a series of initiatives, including a complimentary vehicle inspection and service campaign it ran in May to support safe and enjoyable driving during the family month.
eyre@heraldcorp.com
