NARS' new Liquid Blush product. [Provided by Musinsa]
NARS' new Liquid Blush product. [Provided by Musinsa]

Musinsa announced Friday that global luxury makeup brand NARS will join Musinsa Beauty.

Starting Saturday, Musinsa Beauty will host an online showcase under the theme "What Makes You Blush?", featuring NARS' new Liquid Blush. The showcase will also debut exclusive colorways available first on Musinsa.

The Liquid Blush reinterprets NARS' signature powder blush colors in a liquid formula and will launch in 13 shades.

Musinsa Beauty will carry two shades — "Orgasm Fantasy" and "Itsy Bitsy" — as exclusive early releases for approximately one month.

Customers who purchase the Liquid Blush during the showcase will receive a discount coupon and a finger puff. Those who buy any NARS product will also receive gifts — including a "Sex Appeal Pouch" and a "Light Reflecting Tone Up Veil Mini" — on a first-come, first-served basis, depending on the purchase amount.

A NARS pop-up store will operate at Musinsa Megastore Seongsu in Seoul's Seongsu-dong. "Building on Musinsa's integrated online and offline strengths, we will continue to deliver differentiated customer experiences," a Musinsa Beauty official said.


siuu@heraldcorp.com