'Mobile tech coaching' program completes first-half run

Training covers electric vehicles, latest GM technology and customer service

Technicians from GM Korea's nationwide service network pose for a group photo after completing the first-half session of the nationwide service relay education program. [GM Korea]
Technicians from GM Korea's nationwide service network pose for a group photo after completing the first-half session of the nationwide service relay education program. [GM Korea]

GM Korea said Thursday it had strengthened repair quality and customer service capabilities across its nationwide service network through a first-half training program.

The company completed the first-half technical and customer experience training sessions of its "Nationwide Service Relay Education Program," which it has been running since March.

The program was designed to establish consistent service quality across the nationwide service network and build an integrated training framework aligned with GM's global standards. It was delivered through a "mobile tech coaching" format that toured major regions across the country, improving training accessibility for local technicians.

The first-half technical curriculum consisted of advanced skills training for certified technicians, an electric vehicle and GM vehicle technology seminar, and a technical coaching course. The certified technician sessions focused on vehicle data-based fault analysis and GM standard repair procedures to sharpen on-site diagnostic capabilities, while the electric vehicle and latest vehicle technology training helped technicians adapt to a rapidly changing service environment.

Service centers identified as needing repair quality improvements received targeted technical coaching aimed at strengthening diagnostic and repair capabilities based on on-site improvement tasks. GM Korea plans to reduce repair quality gaps between service centers nationwide and minimize repeat customer visits and repair delays.

Customer service training ran alongside the technical curriculum. Sessions for service center reception staff and floor managers covered customer-handling skills — including intake, consultation and guidance — to raise overall service quality.

GM Korea plans to continue new technician onboarding education and technical coaching programs in the second half of the year, helping new hires quickly adapt to the floor by familiarizing them with GM's standard repair procedures and service quality benchmarks.

Gustavo Colossi, vice president of sales, service and marketing at GM Korea, said service is one of the most direct ways customers experience the brand, and raising that standard nationwide is a key priority. "GM is focused on building a service network that earns customer trust through a clear commitment to consistency, expertise and quality," he said.

Colossi added that the company would continue investing in people, capabilities and service culture to ensure that the trust and care customers expect from GM are reflected at every customer touchpoint, not just in training.

Meanwhile, GM Korea conducted training on "GM Difference," its customer service guide, across its nationwide service network in June, incorporating global service standards and the latest customer service trends.


eyre@heraldcorp.com