BMW Korea is running its 'BMW Summer Early-Bird Promotion' for customers who purchase a vehicle in July. [BMW Korea]
BMW Korea is running its 'BMW Summer Early-Bird Promotion' for customers who purchase a vehicle in July. [BMW Korea]

BMW Korea is offering additional benefits to customers who purchase a vehicle this month as part of its summer holiday campaign.

The automaker announced Sunday it will run the "BMW Summer Early-Bird Promotion" through July 16.

Customers who purchase and register a BMW vehicle during the promotion period will receive 500,000 won ($325) in BMW Vantage coins as an additional benefit. The offer applies to all BMW models except the iX1, iX2, iX3 and i4.

The coins can be used through the BMW Vantage app and are accepted like cash at authorized BMW dealer showrooms, service centers and the BMW Driving Center nationwide.

Through the Joymall section of the BMW Vantage app, customers can purchase BMW lifestyle products. The platform also provides access to products and services from more than 70 partner companies, including Korean Air SKYPASS mileage conversion and premium car wash services.

BMW Korea operates the Vantage platform to keep customers engaged with brand-related services and lifestyle benefits after their purchase. The promotion focuses on broadening post-purchase touchpoints rather than offering a simple discount.

BMW Vantage is a lifestyle platform run by BMW Korea. Built around a BMW coin ecosystem usable within the app, it provides services across a range of categories including mobility, travel and culture.

Membership is open to non-BMW owners as well, with tailored benefits provided according to membership rating.

Meanwhile, BMW Korea has been expanding its corporate social responsibility activities, including recently hosting an electric vehicle firefighting training session for 40 firefighters and fire investigators from Seoul at the BMW Driving Center on Yeongjongdo in Incheon.


kwater@heraldcorp.com