IVE members enjoy "ForEVER IVE" collaboration content at Everland on July 1. [Everland]
IVE members enjoy "ForEVER IVE" collaboration content at Everland on July 1. [Everland]

Everland, the theme park operated by Samsung C&T's resort division, announced Sunday the launch of "ForEVER IVE," a collaboration project with K-pop girl group IVE.

The ForEVER IVE project kicked off July 1 and features IVE-themed experiences across the park's attractions, shuttle buses, mobile missions and merchandise shop.

IVE visited Everland on July 1, the project's opening day, riding IVE-wrapped shuttle buses and special attractions and taking part in the collaboration content.

The "ForEVER IVE Bus" plays IVE voice announcements throughout the ride, while the Hurricane and Royal Jubilee Carousel attractions feature IVE-narrated commentary and hit songs including "BANG BANG" and "BLACKHOLE." Mini-IVE photo zones have also been set up in front of each attraction.

Collaboration merchandise is available at the "ForEVER IVE Shop" inside the La Scène Mémoriam gift store, offering limited-edition items such as keyrings, headbands and name badges. IVE-themed snacks — including an IVE slushie and mini-IVE manju — have also been released for the duration of the project.

Customers who book a special pass through the Everland mobile app can access a range of additional experiences, including selecting a favorite IVE member to receive a personalized photo pass. The pass can be purchased through the app after selecting a visit date and completing advance reservations.


jeongwan@heraldcorp.com