Key usage metrics improve after 3D showroom launch

Vehicle browsing, option comparison and consultations now in one screen

Key performance indicators following the launch of Chabot Mobility's 3D virtual showroom. In-app event frequency rose 61 percent, the seven-day return visit rate climbed 22 percent, and vehicle quote requests surged 200 percent. [Chabot Mobility]
Key performance indicators following the launch of Chabot Mobility's 3D virtual showroom. In-app event frequency rose 61 percent, the seven-day return visit rate climbed 22 percent, and vehicle quote requests surged 200 percent. [Chabot Mobility]

Chabot Mobility has seen measurable improvements in app engagement since launching a 3D online showroom service. The company attributes the gains to letting users compare colors, trims and options directly — going beyond static photos — which it says has driven higher return visits and more quote requests.

Chabot Mobility announced Wednesday that in-app event frequency rose 61 percent in the month following the introduction of its "3D Virtual Showroom" in June. The company said users are engaging more actively — rotating vehicles, switching colors and trims, and comparing options.

Return-visit metrics also improved. The D7 retention rate — measuring how many users return to the app seven days after their first session — rose about 22 percent. The figures suggest users are coming back not just for a one-time look, but to compare vehicles again or reconsider a purchase.

Quote requests, a direct indicator of purchase intent, jumped sharply as well. According to Chabot, vehicle quote requests in the seven days after the virtual showroom opened were up about 200 percent compared with the same period before its launch — a sign that online browsing is translating into active purchase consideration.

Cars rank among the highest-priced, highest-involvement products consumers buy. Even as online shopping expands, buyers still tend to visit a physical showroom before making a final decision, since photos and spec sheets alone make it difficult to gauge a vehicle's size, exterior feel and key optional features.

Chabot's virtual showroom is designed to reduce that uncertainty. Rather than a simple 3D viewer, it links vehicle browsing, option comparison and quote or consultation requests into a single continuous flow. Users can explore a vehicle at any hour without the pressure of meeting a salesperson, and move directly to a consultation once they are ready to buy.

Accessibility was also a priority. The feature runs natively in a mobile environment without requiring a separate download or streaming. Key optional features such as a panoramic sunroof and head-up display can be checked visually, making the tool useful for research before a physical showroom visit.

Industry observers say the focus of online car shopping is shifting from simple information delivery to the quality of the browsing experience itself. What matters increasingly is a structure that helps consumers compare vehicles thoroughly and reach their own confident decision, rather than one that merely lists prices and specifications.

Kang Byeong-hui, co-CEO of Chabot Mobility, said the results "confirm that an improved vehicle-browsing experience through the virtual showroom can lead to real return visits and purchase behavior," adding that the company will "continue to advance a zero-risk commerce environment by combining AI, data and digital content technology."

Chabot Mobility operates Chabot, an integrated mobility platform for drivers. The company offers services across the full driver lifecycle — from vehicle purchase and insurance to maintenance and scrapping — and oversees subsidiaries including the digital insurance service Chabot Insurance and Chabot Motors, which handles imports of the Ineos Grenadier.


kwater@heraldcorp.com