Visitors browse the Lotte Wellfood booth at Fancy Food Show 2026 in New York. [Lotte Wellfood]
Visitors browse the Lotte Wellfood booth at Fancy Food Show 2026 in New York. [Lotte Wellfood]

Lotte Wellfood said it participated in Fancy Food Show 2026, North America's largest food trade fair, held in New York from July 28 to 30.

The Fancy Food Show is organized by the Specialty Food Association and draws exhibitors from around the world. This year's edition attracted more than 2,400 companies from 60 countries, with some 30,000 retail and trade professionals visiting the venue.

Lotte Wellfood ran the largest booth among Korean food companies at the event, organizing it around five themes — Pepero, ZERO, K-SNACK, ICE and FOOD — and showcasing 58 products. The company held business consultations with buyers from a wide range of countries, including those in North America, South America and Europe.

The participation follows Lotte Wellfood's appearance in May at 'Thaifex-Anuga 2026,' Asia's largest food trade fair, and a series of other major international exhibitions including Sweet & Snacks Expo in the United States, Food Expo in Vietnam, SIAL Paris in France and Anuga in Germany.

The company's overseas business has been growing. Combined overseas sales — including revenue from foreign subsidiaries and exports — surpassed 1.2 trillion won ($775 million) last year. In the first quarter of this year, overseas subsidiary sales reached 270.5 billion won, up 18 percent from the same period a year earlier, while export revenue rose 8 percent to 66 billion won. The share of overseas business in total sales expanded to 32 percent.


siuu@heraldcorp.com