Sofy Real Pure Cotton, a budget-friendly sanitary pad jointly launched by LG Unicharm and E-mart [LG Unicharm]
Sofy Real Pure Cotton, a budget-friendly sanitary pad jointly launched by LG Unicharm and E-mart [LG Unicharm]

LG Unicharm announced Wednesday it is launching a budget-friendly sanitary pad, Sofy Real Pure Cotton, in partnership with E-mart.

The product uses 100% pure cotton for the cover layer that comes into direct contact with skin. It received an "Excellent" rating — the highest safety grade — from Dermatest, a German dermatological research institute. It comes in two sizes: regular and large.

"We launched the product at an affordable price while still applying a 100% pure cotton cover," an LG Unicharm official said. "We hope many customers can experience the comfort of pure cotton sanitary pads."

Meanwhile, LG Unicharm supports universal menstrual health access by donating sanitary products to vulnerable women and young people. Its "Share Pad" hygiene product donation campaign, launched in 2013 as part of the company's ESG initiatives, has surpassed 10 million pads donated in cumulative contributions.


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