Actor Shin Hye-sun cast as brand model

Large-scale brand campaign launched

A scene from the Keeper TV commercial. [Hanwha Vision]
A scene from the Keeper TV commercial. [Hanwha Vision]

Hanwha Vision on Tuesday unveiled its first television commercial campaign for Keeper, its store management solution, featuring actor Shin Hye-sun. It marks the company's first domestic TV advertisement.

Keeper, which debuted last year, is a store management solution tailored for self-employed business owners and small merchants, integrating store security with employee management services. The company said the product drew strong interest from launch for its superior image quality compared with conventional products, a wide range of on-site management features, and competitive pricing. Beyond real-time business monitoring, Keeper supports employee attendance tracking, labor contract signing and estimated payroll calculation.

The campaign, launched to mark the product's first anniversary, carries the slogan "A New Era for CCTV," signaling the company's intent to lead change and innovation in South Korea's CCTV market. Hanwha Vision said it will aggressively pursue market share by moving beyond the slow loading speeds and rental costs associated with legacy systems. It is offering loading speeds of under one second, 4-megapixel QHD image quality and a site-specific store management system. The commercial highlights the transformed store management environment and closes with the tagline "Now, into a new era of security."

Hanwha Vision plans to promote Keeper actively across a range of online channels. "Keeper is an on-site service that eliminates the inconveniences of conventional CCTV systems and incorporates a wide array of the latest features," a company official said. "We will continue to strengthen our technology and services so that self-employed business owners and small merchants can operate their stores safely and conveniently."


keg@heraldcorp.com