'Lapita' live broadcast sets all-time sales record; skincare appliance transactions triple

[Provided by Zigzag]
[Provided by Zigzag]

Zigzag, the fashion and lifestyle platform operated by Kakao Style, said Tuesday that transactions for beauty and personal care devices nearly doubled over the past month compared to the previous month.

From May 26 to June 23, skincare appliance transactions surged 200 percent — triple the volume of the prior period. Sales of shavers and hair-removal medical devices rose more than 112 percent, while hair appliances such as curling irons and hair dryers also posted gains.

Brands on the platform are seeing sharp growth as well. Transactions for beauty device brand Byu&D rose 148 percent from the previous month, while hair appliance brand Oa posted an 85 percent increase. A live broadcast held June 22 by beauty appliance brand Lapita set an all-time transaction record among live broadcasts in Zigzag's lifestyle category.

Meanwhile, Zigzag is running a "Beauty Appliance Week" campaign through July 12, with participation from a range of personal care device brands including Ulike, Pullio, Lapita and Oa. Popular products are being offered at discounts of up to 87 percent.

"Attention to beauty and personal care products will continue as the peak summer heat approaches," a Kakao Style official said.


andy@heraldcorp.com