Samsung participates in North America's largest edtech trade show, unveiling teacher-personalized solutions and AI learning tools for its interactive display lineup
Samsung Electronics pushed into the global edtech market Sunday, unveiling teacher-personalized education solutions and AI-powered learning tools at North America's largest educational technology trade show.
The company said it is participating in ISTE Live 2026, a four-day event running from Sunday at the Orange County Convention Center in Orlando, Florida, where it is showcasing new solutions for its education-focused interactive displays.
Organized by the International Society for Technology in Education, ISTE Live draws more than 17,000 education professionals and over 500 companies from more than 80 countries, making it the largest edtech trade show in North America. Samsung's strategy is to strengthen its foothold in the global B2B education market by combining software and AI capabilities with its interactive display hardware.
At the show, Samsung introduced two new offerings: the Samsung Account Management Solution, which provides a personalized learning environment for each teacher, and the Samsung AI Assistant, designed to improve student engagement. Both solutions are compatible with Samsung's Android-based interactive display lineup for education.
The Samsung Account Management Solution uses cloud-based profile management to let teachers log in quickly via QR code scan or NFC card tap. Once signed in, teachers can instantly access their personalized settings — including screen layouts, wallpapers, bookmarks, app shortcuts and saved files — on any classroom display.
Samsung is also providing an education portal for IT administrators at educational facilities, allowing them to register and manage hundreds of devices and teacher accounts in bulk. The Account Management Solution is set to roll out via a software update starting in July.
The Samsung AI Assistant, built into the company's Android-based interactive displays, offers a range of features aimed at deepening classroom engagement and boosting interaction between teachers and students. Key functions include Circle to Search, which lets users search for images or text on screen; auto-transcription, which converts a teacher's speech into text in real time; AI Summary, which condenses lesson content; and AI Quiz, which generates questions based on what was taught.
The auto-transcription feature is particularly notable for accessibility: it provides real-time multilingual subtitles, helping students with hearing impairments or those from multilingual households follow along more easily. The AI Quiz function is expected to help teachers gauge student comprehension immediately after a lesson, improving overall classroom efficiency.
"As digital education environments become more sophisticated, innovation centered on user experience — not just hardware — is essential," said Kim Hyung-jae, executive vice president of Samsung Electronics' Visual Display Business. "Through Samsung's education interactive displays, we will provide a more flexible and seamless learning environment for both teachers and students."
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