The Korea Professional Golf Tour (KPGT) announced Friday that Dunamu, the operator of digital asset exchange Upbit, has joined the 2026 KPGA Tour as a naming sponsor, backing the newly created "Upbit Long Drive Award."
The Upbit Long Drive Award will go to the player who records the longest average driving distance across all events on the 2026 KPGA Tour schedule.
Through the naming sponsorship, Dunamu plans to expand its reach among golf fans and deliver a differentiated brand experience as a digital financial platform.
"The Upbit Long Drive Award goes to the player who best demonstrates the drive and potential to go the furthest — values that align with Upbit's brand philosophy of seeking new opportunities and expanding possibilities," a Dunamu official said. "We are honored to support the tireless effort and passion of KPGA Tour players."
yjc@heraldcorp.com
