Experiential content for Lotte Giants baseball fans also on offer

A customer browses products on the ninth floor of Lotte Department Store's main branch in Jung-gu, Seoul. [Lotte Department Store]
A customer browses products on the ninth floor of Lotte Department Store's main branch in Jung-gu, Seoul. [Lotte Department Store]

Lotte Department Store will hold its "2026 Summer Regular Sale" from June 26 through July 12.

More than 400 brands across fashion, sports, kids and living categories will take part, offering discounts of up to 40 percent. Shoppers can also receive Lotte gift vouchers worth up to 15 percent of their purchase amount, depending on the product category.

The fashion lineup features luxury labels such as Thom Browne and Jacquemus alongside domestic brands including Louvre and Rave. Swimwear and beachwear will be available at up to 20 percent off. The Dongtan branch will host a pop-up for premium swimwear brand Plage from June 26 through July 9, while the Jamsil Lotte World Mall will run a pop-up for children's swimwear brand Swim Ma Bébé from July 4 to July 19.

Rainy-season essentials are also part of the sale. The Jamsil Lotte World Mall will host a Beanpole X Hunter pop-up from June 30 through July 12, and the main branch will sell water shoes at up to 30 percent off from June 26 through July 9. A "Cool-Touch Bedding Festival" showcasing summer functional bedding will offer discounts of up to 60 percent.

Experiential events are also planned. Seven Lotte Department Store branches in the Busan region — Busan Main, Gwangbok, Dongrae, Centum City, Ulsan, East Busan and Gimhae — will hold an "All-Star Shopping Week" in partnership with the Lotte Giants from June 24 through July 12. Customers who make purchases between June 24 and June 30 will be entered into a draw for 500 tickets to a "Lotte Department Store x Lotte Giants Match Day" event.

A dedicated Lotte Department Store booth will open at the Match Day event at Busan's Sajik Stadium on July 8. Through July 12, individual branches will also offer baseball-themed attractions including Lotte Giants photo zones and cheerleading performances.


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