Daou Technology acquires WiseTracker to expand its Sabangnet e-commerce platform business. [Provided by Daou Technology]
Daou Technology acquires WiseTracker to expand its Sabangnet e-commerce platform business. [Provided by Daou Technology]

Sabangnet, Daou Technology's integrated shopping mall management service, is set to relaunch as a full-scale integrated platform.

Daou Technology said Tuesday it had acquired WiseTracker, an AI-powered personalized marketing solution company, and would expand Sabangnet's e-commerce platform business. Sabangnet handles the full range of shopping mall operations — from product registration and order collection to inventory synchronization and invoice processing.

Through the acquisition, Sabangnet will move beyond its existing focus on product, order, inventory and logistics management to become a comprehensive e-commerce platform covering customer data analytics and marketing as well.

The company's strategy is to build a structure connecting data analytics, customer relationship management and marketing on top of its existing services.

WiseTracker offers advertising performance measurement (attribution), customer behavior analytics and personalized messaging (CRM marketing) through a single platform.

Its key strength lies in going beyond simple messaging tools — using collected data to enable more efficient marketing. The company has handled more than 1 billion customer behavior data points since 2015. Building on that base, it has expanded into personalized marketing solutions that optimize send timing and creative content while automating the marketing process.

The acquisition will allow the entire e-commerce workflow to be managed within Sabangnet.

The company said it expects to offer sellers a sophisticated, data-driven operating environment, including highly targeted personalized marketing tailored to customer behavior patterns and tools to encourage repeat purchases.

"The e-commerce market has been rapidly shifting from simple sales competition to data-driven customer management competition," said Kim Jeong-woo, head of Daou Technology's commerce division. "With this acquisition, Sabangnet will evolve into an integrated e-commerce platform that addresses every challenge sellers face — from store operations to marketing — and become the best partner for driving real sales growth."

Meanwhile, Daou Technology has been steadily advancing AI-based features in Sabangnet, rolling out capabilities such as AI-powered smart product matching, product and inventory status transmission, and automated product mapping to handle repetitive shopping mall tasks.


sjpark@heraldcorp.com