Two teaser videos released, stoking anticipation for new menu items

[Provided by Genesis BBQ Group]
[Provided by Genesis BBQ Group]

Genesis BBQ Group announced Tuesday it has signed Felix, a member of global K-pop group Stray Kids, as its new brand ambassador and released two teaser videos for upcoming menu items.

Stray Kids has claimed the No. 1 spot on the Billboard 200 main album chart for eight consecutive albums, cementing the group's standing as a dominant force in the global music scene. Felix, in particular, has emerged as a global icon with a wide following in the luxury fashion and beauty industries.

BBQ said it chose Felix because his image aligns with the brand's direction as a premium K-chicken brand. The company also noted that Felix is a genuine fan who has mentioned BBQ's Crunchy Butter Chicken and Jamaica Sotteok Manna Chicken on fan communication platforms, sharing his own menu combinations.

The two teaser videos strike different tones. The first, set at a mock press conference, shows Felix stepping into a sea of microphones and camera flashes before taking a bite of chicken. The second features Felix walking into a BBQ Village, accompanied by the tagline "You've never tasted crunch like this."

BBQ currently operates more than 800 stores across 57 countries. "We will strengthen our standing as a premium K-chicken brand through new menu items and diverse marketing campaigns with Felix," a BBQ official said.


andy@heraldcorp.com