Company logged 699 million won (about $460,000) in new sales in March, before signing a formal partnership agreement
Whether Inojin's new "edible anti-aging" care food business can gain traction in the market remains to be seen.
The cosmetics and medical device company signed an MOU last month with Daremdal-eum, a firm specializing in natural-extract infusion technology, marking its entry into the biotech-based care food sector.
Inojin plans to roll out a series of care food products designed to maximize the functional properties of natural ingredients — including tomatoes and black soybeans — while improving palatability. Products applying Daremdal-eum's technology to black soybeans, a widely recognized functional ingredient for hair-loss care, will be among the first to launch. The company's strategy is to expand its presence in the "edible anti-aging" market through this lineup.
Before the agreement was signed, Inojin had already recorded 699 million won in new sales over the single month of March, generated through the supply of functional agricultural raw materials.
The company said the result was "a leading indicator proving that the collaborative model between the two companies can translate directly into real revenue generation, even before a formal agreement was in place," adding that it had "secured a clear new additional revenue stream in advance, on top of an already stable sales base."
freiheit@heraldcorp.com
