'Jamf Four-Cut' photo experience available at Cheong Wa Dae Sarangchae starting Wednesday

Cheong Wa Dae released digital goods to mark the first anniversary of President Lee Jae Myung's inauguration. [Cheong Wa Dae]
Cheong Wa Dae released digital goods to mark the first anniversary of President Lee Jae Myung's inauguration. [Cheong Wa Dae]

Cheong Wa Dae announced Wednesday the release of "inaugural first-anniversary digital goods" commemorating the policy achievements and milestones of the Lee Jae Myung administration's first year in office.

Cheong Wa Dae said the digital goods were conceived as a "public participation communication project," drawing directly on a suggestion submitted via social media last year by a citizen who wanted to keep a digital version of the presidential watch on their screen.

"Beyond one-way information delivery, this carries the meaning of two-way communication — responding to the public's proposals and sharing key moments of governance together," a Cheong Wa Dae official said.

The newly released digital goods — which include a replica of the president's actual watch — organize the past year's governing record into three themes: the first anniversary of the inauguration, a capable government and a great people.

The goods also use a range of visual effects to capture the policy achievements of the Lee administration and the everyday lives of citizens in a dynamic and vivid way.

Among the items, "The Country We Build Together 1" depicts a transition from day to night, "Relentlessly and Fiercely 1" shows a sketch image transforming into a photograph, and "In Your Place, Dec. 3" was produced as an animated video.

All digital goods released to date, including the new items, are available for download on Cheong Wa Dae's official website.

"These digital goods are a record and a commitment of the year the government and the people have walked together," the official said. "We hope the footsteps of the past year and the future ahead will be kept close to the daily lives of our citizens for a long time to come."

Meanwhile, all digital goods released to date, including the new batch, can be viewed as physical posters in a gallery setting through a special exhibition titled "One Year with the People, Recorded Digitally," running Wednesday through June 30 on the first floor of Cheong Wa Dae Sarangchae, next to the gift shop. In addition, a "Jamf Four-Cut" interactive photo booth is set up at the venue for visitors to create their own participatory goods.


moone@heraldcorp.com