Visitors try out the "AX Robot Drawing" experience at the World Cup pop-up at KT On-maru. [Courtesy of KT Corp]
Visitors try out the "AX Robot Drawing" experience at the World Cup pop-up at KT On-maru. [Courtesy of KT Corp]

KT Corp has opened a South Korea national team pop-up at KT On-maru, its cultural space on the second floor of KT Gwanghwamun Building West in Jongno-gu, Seoul, to mark the 2026 World Cup. The company announced Sunday that it set up the pop-up in partnership with the Korea Football Association. The event features AI-powered interactive programs and exhibition content tracing the history of South Korean football.

The flagship attraction is "AX Robot Drawing," in which a robot uses AI to sketch a caricature of a visitor from a photo taken on the spot. The pop-up also offers "AX Photo Assist," which lets visitors take a selfie using the Photo Assist feature on the Galaxy S26, enter a football-themed prompt, and receive a printed image generated in a cheering concept.


chami@heraldcorp.com