Flagship Ventus tire and MINI JCW performance take center stage

A still from the Hankook Ventus x MINI JCW brand film. [Hankook Tire]
A still from the Hankook Ventus x MINI JCW brand film. [Hankook Tire]

Hankook Tire & Technology said Monday it has released a brand film titled "Hankook Ventus X MINI JCW," produced in collaboration with MINI Korea.

The film marks the first collaborative content between Hankook Tire and MINI Korea. It brings together Hankook's flagship tire brand Ventus and MINI's high-performance JCW lineup to highlight both companies' motorsport-rooted brand identities and technology credentials.

The film showcases the Ventus tire's handling and grip alongside the dynamic cornering capabilities of the MINI JCW. Scenes alternating between a rugged rally course and urban driving environments illustrate the tire's ability to deliver stable performance across a range of road conditions.

The film also pays tribute to MINI's motorsport heritage. Archival footage of the classic Mini's victory at the 1965 Monte Carlo Rally — a defining moment in the brand's racing legacy — is intercut with footage of the modern MINI JCW in motion, weaving a narrative that connects past tradition to present-day performance.

Hankook Tire currently serves as the exclusive tire supplier and official sponsor of the FIA World Rally Championship (WRC), one of the most prestigious motorsport series in the world. The company said the film expresses its "racing DNA" — a concept linking the technology it has built through motorsport with MINI's own racing heritage.

The brand film is available on Hankook Tire's official YouTube channel, Instagram, and other global social media platforms.


eyre@heraldcorp.com