Three postbiotic energy drinks and four dual-biotic sodas to roll out across more than 4,300 locations

[Provided by hy]
[Provided by hy]

ARIH, the global brand jointly developed by Paldo and hy, will enter more than 4,300 Mega MGC Coffee stores across South Korea.

ARIH is a global food and beverage brand created by Paldo and hy in collaboration with BTS. The group was involved throughout the process — from concept development to flavor selection and packaging design.

Products hitting Mega MGC Coffee shelves include three varieties of postbiotic energy drinks and four dual-biotic sodas. The energy drinks contain naturally sourced caffeine, taurine and B vitamins, and are formulated with zero sugar and zero calories. The dual-biotic sodas combine postbiotics developed by hy with prebiotics in a low-sugar, low-calorie sparkling drink.

Paldo and hy plan to use Mega MGC Coffee's dense store network to accelerate the brand's offline expansion. ARIH was previously introduced online through hy's Fredit platform and Naver Smart Store. The brand is also expanding its retail footprint to Hyundai department stores and Lotte Duty Free at Incheon Airport.

A Paldo-hy spokesperson said the company aims to "become a new choice in the domestic and international food and beverage market through diverse partnerships and expanded distribution."


andy@heraldcorp.com