A young man from rural China has amassed 50,000 followers in just two weeks by posting videos that parody Nvidia CEO Jensen Huang.
Yang Yang, 28, who lives in a village in Dandong, Liaoning Province, shot to online stardom after uploading more than 20 imitation videos to social media, the South China Morning Post reported June 2.
In the clips, Yang Yang dusts flour through his hair to replicate Huang's silver locks, then pairs a leather jacket he bought for about 100 yuan (roughly $15) with glasses that cost 10 yuan (about $1.40) to complete the look.
He appears holding a replica of Nvidia's flagship graphics card and re-enacts what became known as Huang's "street mukbang" — the CEO's casual roadside eating scenes that captivated Chinese social media.
Yang Yang paid particular attention to moments from Huang's visit to Beijing last month as part of a US delegation: the CEO eating zhajiangmian noodles from a bowl while standing on the street, and sipping a drink from the Chinese milk tea brand Mixue. Both scenes had gone viral in China at the time.
One of Yang Yang's social media accounts had surpassed 54,000 followers as of early this month, while another has reached 300,000. Some of his videos have logged more than 15 million views, and as many as 20,000 viewers have tuned in simultaneously to his live streams.
Yang Yang grew up in a farming family and left home at 16 to work in cities, washing dishes and cooking noodles at restaurants. He returned to his hometown five years ago to care for his aging parents.
He had previously worked as a local lifestyle influencer documenting rural life, but the income was inconsistent and he struggled to make ends meet.
When videos of Huang's China visit began trending, Yang Yang started producing parody content in earnest — and found unexpected success.
"I heard that even though he's a titan of the tech industry, he once washed dishes at a restaurant when he was young," Yang Yang said of Huang. "So did I." He said that shared background as an ordinary laborer was why he admired the CEO.
The sudden fame has also brought pressure, however.
"People claiming to be from Nvidia's legal team have contacted me and asked me to take down the videos," he said. "If my videos are having a negative impact on Nvidia's image, please let me know. I will delete them."
Meanwhile, Huang is set to arrive in South Korea on Friday afternoon for a four-day visit, during which he is scheduled to meet with the heads of major Korean conglomerates and hold a series of meetings with gaming companies and AI and robotics startups.
betterj@heraldcorp.com
