[Provided by CJ OliveNetworks]
[Provided by CJ OliveNetworks]

CJ ONE, the lifestyle membership program operated by CJ OliveNetworks, is expanding beyond integrating CJ Group brands to cover the full range of its 32 million members' daily lives.

CJ ONE connects CJ Group's diverse brand portfolio — spanning food, dining, beauty and entertainment — through a single membership service. Cumulative membership surpassed 32 million last year, with point redemption reaching roughly 95 percent of points earned. The CJ ONE app is running a promotion through June 30 that awards bonus points to members who use two or more CJ Corp brands.

On top of CJ Corp brands such as Olive Young, CGV, Tous les Jours, The Market, On Style and Olipepe, the program is broadening its partner network into finance and travel. The leisure platform NOL and iPark Mall locations in Yongsan and Gocheok are among the notable additions. The company said it is focused on widening customer touchpoints and improving convenience.

CJ ONE has also been working to improve usability through ongoing redesigns of its mobile app's UI and UX. Members can take advantage of a range of benefits, including the CJ ONE Point Bonus Mission — which rewards bonus points for using a wider variety of CJ Corp brands — ONE Pick Match, which lets members choose products based on their preferences, and ONE Walk, a reward-based healthcare service that credits points for steps taken.

CJ ONE plans to accelerate its AI transformation, or AX, to establish itself as a next-generation digital marketing platform. The company said it intends to roll out advanced AX technologies across its business, including upgraded predictive marketing models and hyper-personalized services.

[Provided by CJ OliveNetworks]
[Provided by CJ OliveNetworks]

spa@heraldcorp.com