[Public Home Shopping]
[Public Home Shopping]

Required documents cut from 20 to 14 starting Sunday

Channel aims to reduce filings to 10 this year, 5 next year

Public data integration to enable automatic document retrieval

Public Home Shopping is overhauling its vendor onboarding process to reduce the paperwork burden on new broadcast partners.

The state-run home shopping channel said Sunday it will cut the number of documents new broadcast partners must submit when applying to join its platform from a maximum of 20 to 14, effective Sunday. The reduction comes from consolidating simple information-entry forms and eliminating duplicate filings.

The channel plans to cut four more documents through additional system development, bringing the total to around 10 — roughly half the original requirement — by year's end, with a further reduction to about five documents targeted for next year.

The move is aimed at identifying and easing administrative burdens that weigh on small and medium-sized enterprises and small business owners. It is expected to lower barriers for smaller companies and sole proprietors that have struggled to navigate the complex onboarding process to enter the home shopping market.

Public Home Shopping also plans to upgrade its vendor registration system in parallel. It will link the platform with public data systems so that information retrievable automatically no longer needs to be submitted separately by partners. The channel will also pursue a phased digitization of the entire onboarding process.

Earlier this year, the channel shortened its payment settlement period for broadcast partners in line with the government's initiative to rationalize hidden regulations on businesses at public institutions. Under the revised terms, broadcast partners can convert their sales proceeds into cash two days after the settlement deadline.

"We expect this measure to provide real, tangible help to small businesses and sole proprietors who have found it difficult to break into home shopping because of complicated procedures," a Public Home Shopping official said. "We will continue to roll out policies that small and medium-sized enterprises and small business owners can actually feel as a public retail platform."


hong@heraldcorp.com