Companywide campaign ran from Nov. 9 to 13

CSO Chief Executive Choi Young-il attends H-Safety Golden Bell event

Finalists selected from Hyundai Motor's domestic production plants, research centers, domestic business division and headquarters answer safety-related questions at the H-Safety Golden Bell event, held Wednesday at the Vision Hall of the Ulsan EV production plant. [Hyundai Motor]
Finalists selected from Hyundai Motor's domestic production plants, research centers, domestic business division and headquarters answer safety-related questions at the H-Safety Golden Bell event, held Wednesday at the Vision Hall of the Ulsan EV production plant. [Hyundai Motor]

Hyundai Motor held its second "Safety Culture Week" of the year — a companywide safety campaign — from Nov. 9 to 13, the automaker announced Monday.

Organized by the company's Chief Safety Officer division, which oversees occupational health and safety across the entire organization, the campaign followed an earlier edition held in the first half of this year. All domestic worksites participated, including production plants in Ulsan, Jeonju and Asan, as well as research centers, the domestic business division and headquarters.

Safety Culture Week is Hyundai Motor's companywide safety campaign aimed at raising employees' safety awareness and embedding a culture of safety throughout the organization. Its goal is to spread a workplace culture in which employees take ownership of safety and practice it in their daily routines.

The campaign was carried out through four formats: companywide safety messaging, leadership activities by senior management, the H-Safety Golden Bell competition and site-specific tailored activities.

Under the companywide safety messaging initiative, the company ran a daily safety campaign distributing topic-specific card news to employees — covering subjects such as entrapment hazards, slips and falls, and health management. Safety-themed cartoons conveying the values of "Baro Zero," Hyundai Motor's safety brand, were also broadcast on internal channels.

For the management leadership activities, division heads at each worksite conducted on-site safety inspections in person, identifying and eliminating real hazards on the ground and driving improvements to working conditions.

The companywide participatory program, the 2026 H-Safety Golden Bell, was held in both online and in-person formats. Following online preliminary rounds, the final event took place Wednesday, with CSO Chief Executive Choi Young-il attending in person to underscore the importance of building a strong safety culture on the shop floor.

"Safety Culture Week is a platform where all employees become agents of safety, participating and practicing together to spread a culture of safety," a Hyundai Motor official said. "Through participatory programs such as H-Safety Golden Bell, we will work to help employees internalize safety naturally and foster a corporate culture in which safety is practiced every day."

Meanwhile, Hyundai Motor has continued its corporate social responsibility efforts through various initiatives, including a recent donation ceremony for the Hyundai Hope on Wheels Matching Grant program, held at UX Studio Seoul at its Gangnam-daero office in Seoul.

The Hyundai Hope on Wheels Matching Grant links the company's global CSR program, Hyundai Hope on Wheels, with its domestic fundraising initiative, the Sales Champion Matching Grant.

Under the matching grant model, the company adds its own contribution on top of amounts donated voluntarily by participants. Hyundai Motor combines donations from current and former car masters with corporate funds to support children with pediatric cancer.


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