Renault Korea serves as title sponsor of farewell baseball event

Plaza pop-up booth features Filante vehicle display

Uniform, helmet and stadium branding reinforce on-site brand experience

The Renault Filante (right) and Renault Grand Koleos on display at the "Jamsil The Last Inning by Renault" event held at Jamsil Baseball Stadium on Saturday. [Renault Korea]
The Renault Filante (right) and Renault Grand Koleos on display at the "Jamsil The Last Inning by Renault" event held at Jamsil Baseball Stadium on Saturday. [Renault Korea]

Renault Korea announced Sunday that it successfully concluded the "Jamsil The Last Inning by Renault" event, held Saturday at Jamsil Baseball Stadium in Seoul, where the automaker served as title sponsor.

The company said the event was organized to celebrate the history and memories of Jamsil Baseball Stadium alongside baseball fans, as the venue prepares for a new chapter after the 2026 season. "We were honored to serve as title sponsor of this event, sharing a special moment where legendary professional baseball players and fans gathered together, and broadening the touchpoints between our brand and customers through the medium of sport," a Renault Korea official said.

The event, hosted by Ilguwhoe — an association of former professional baseball players and coaches — brought together 58 legendary players. Divided into East and West teams, the players competed in a seven-inning game, while a fan autograph session, a ground tour and a closing ceremony rounded out the program. The occasion gave fans a chance to share memories of professional baseball and Jamsil Baseball Stadium.

Ahead of the event, Renault Korea ran a ticket giveaway for customers who completed a QR-code test drive at any of its showrooms nationwide, offering them access to the special baseball event. The initiative linked the vehicle test-drive experience with a sports and cultural event, expanding opportunities to engage with both existing and prospective customers.

Throughout the venue, Renault Korea presented a range of on-site programs and branding activities to give attendees a direct brand experience. The Renault brand was featured on players' uniforms and helmets and at key locations inside the stadium. A pop-up booth in the stadium plaza displayed the flagship crossover Filante for visitors to explore up close.

In addition, a section of the outfield seats was designated the "Renault Zone" to honor the memories fans have built at Jamsil Baseball Stadium over the years. Tickets for the zone were priced at 3,000 won, recreating the admission price from the stadium's opening era, offering fans a special viewing experience while staying true to the spirit of the event.

Before the first pitch, directors Kim Eung-yong and Kim Seong-geun threw out the ceremonial first pitches, while Renault Korea President Nicolas Paris and Sales Division Head Jo Won-sang served as batters. The participants entered the field aboard the Renault Filante flagship crossover and the Grand Koleos midsize SUV, showcasing the brand's key models to baseball fans in attendance.

The West team won the game 5-2. Lee Byeong-gyu, who drove in the decisive run to secure the victory, was named Most Valuable Player and received the "Renault MVP Award," modeled after the brand's diamond-shaped logo, the losange.

"It is deeply meaningful to have participated as title sponsor of an event commemorating the history Jamsil Baseball Stadium has built over the years and the memories fans hold dear," a Renault Korea official said. "We will continue to engage with customers through a wide range of cultural and sports activities, and expand touchpoints so that more people can experience the Renault brand in their everyday lives."

Meanwhile, Renault Korea has been pursuing a variety of marketing activities to broaden its customer reach, including the recent limited release of 1,000 units of the "Noir Edition" — a black-concept variant of the top-trim Esprit Alpine of its flagship crossover Filante.


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