Gangwon Special Self-Governing Province won the "2026 Korea AI Brand Grand Prize" at the 19th Korea Communication Awards, hosted by the Korea Internet Communication Association.
Recipients were selected based on the K-BCAI, the country's first AI brand competitiveness index, which combines digital communication effectiveness (50%) with an analysis of brand recognition and recommendations across five generative AI platforms — including ChatGPT and Gemini — (50%). Final selections were made through expert evaluation and review by the AI Brand Competitiveness Committee.
About 50 public and private organizations received awards, including Hyundai Motor Company and Pulmuone alongside Gangwon Special Self-Governing Province.
The province has promoted its key policies and regional identity through a range of channels — broadcast, outdoor and online advertising — while using official social media accounts and its "Dongteunun Gangwon" platform to share provincial news and information on tourism, culture and lifestyle.
"This award recognizes our efforts to communicate the province's policies and regional values across diverse media," said Kim Young-ho, spokesperson for Gangwon Special Self-Governing Province. "We will continue to deliver accurate and effective information to residents through communications that keep pace with the evolving media environment."
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