Gifts and letters sent to 127 children of employees

New hires surveyed to pick gifts suited to students' tastes

Tradition started in 2017, now in its 10th year

Dongkuk Steel Mill Group employees pose with gifts prepared for children of staff members ahead of the 2027 College Scholastic Ability Test. [Dongkuk Steel Mill Group]
Dongkuk Steel Mill Group employees pose with gifts prepared for children of staff members ahead of the 2027 College Scholastic Ability Test. [Dongkuk Steel Mill Group]

Dongkuk Steel Mill Group has sent words of encouragement to the children of its employees ahead of the 2027 College Scholastic Ability Test, set for Thursday.

The group said Friday it delivered a personal letter of encouragement from Vice Chairman Jang Se-wook, along with gifts, to 127 children of employees who will sit the exam.

"I want to offer my encouragement and support to all of you who have run tirelessly toward your dreams," Jang wrote. "On exam day, I hope you trust in yourselves and show everything you are capable of."

This year's gifts consist of a MagSafe-compatible portable battery and a gift card for an online fashion platform. To better reflect the tastes of the exam-takers, the company surveyed new hires — whose ages are relatively close to those of the students — and incorporated the results into the gift selection.

The gifts were distributed equally to children of employees across the group's four affiliates: Dongkuk Holdings, Dongkuk Steel Mill, Dongkuk Coated Metal and Ajusteel.

Dongkuk Steel Mill Group launched the exam-season support event in 2017, and this year marks its 10th edition. The program delivers letters and gifts to employees' children each year in the run-up to the exam, and is part of the group's broader family-friendly management initiatives aimed at looking after not just employees but their families as well.


kwater@heraldcorp.com