HDC Group marks 50th anniversary with brand identity overhaul

Website redesign, cultural and leisure touchpoints expanded

A brand image of IPARK Hyundai Development. [IPARK Hyundai Development]
A brand image of IPARK Hyundai Development. [IPARK Hyundai Development]

IPARK Hyundai Development, a member of HDC Group, announced Friday that it is overhauling the Ipark brand and relaunching its official website to sharpen its competitive edge.

The move comes as the company marks HDC Group's 50th anniversary by redefining the Ipark brand identity and design system, with the aim of deepening customer engagement across residential, urban, cultural and leisure sectors.

The renewed brand is built around the core mission "Form of Better Life," organically linking housing and urban development with retail, leisure, sports and culture. IPARK Hyundai Development, Ipark I&Cons and Ipark Marina will deliver residential, urban and spatial projects, while Hotel Ipark and Ipark Resort will offer leisure and relaxation experiences. Ipark Sports, Ipark Mall and Ipark Shilla duty-free will round out the portfolio with sports, shopping and everyday lifestyle offerings.

The company also updated its brand identity and design system. The color palette shifted from the previous Ipark Red to Burnt Umber and Ivory. The official website was also refreshed to more clearly communicate the company's competitiveness as a comprehensive developer and its urban development philosophy.

A brand-related image of IPARK Hyundai Development. [IPARK Hyundai Development]
A brand-related image of IPARK Hyundai Development. [IPARK Hyundai Development]

The renewed Ipark brand will be rolled out sequentially at new project sites, starting with Uijeongbu Station Central Ipark, with customer touchpoints set to expand through the official website, brand videos and various online and offline channels.

"The Ipark brand renewal is a change aimed at delivering better value across all aspects of customers' lives, beyond just housing," an IPARK Hyundai Development official said. "We will develop Ipark into a lifestyle brand that organically connects spaces, services and content, so that customers can experience Ipark's differentiated value at various points in their daily lives."

Meanwhile, IPARK Hyundai Development said it has raised its annual contract target to 10 trillion won ($7.48 billion), up 4 trillion won from the original goal of 6 trillion won, on the back of recent urban redevelopment wins. Since July, the company has secured a series of contracts — including the Seongnam Taepyeong District 3 public-participation redevelopment project worth 585.2 billion won, followed by the Uijeongbu Jangam District 2 project (900.2 billion won), the Busan Yeonsan District 13 project (281.2 billion won) and the Gunpo Geumjeong transit-oriented District 1 project in Gyeonggi Province (448.2 billion won).


hope@heraldcorp.com