Takefit Max, Monster launch strawberry flavors with online promotions

Baekmi-dang to unveil 7 new strawberry products across stores nationwide

From left: Takefit Max Strawberry and Baekmi-dang Strawberry Sand [Namyang Dairy Products]
From left: Takefit Max Strawberry and Baekmi-dang Strawberry Sand [Namyang Dairy Products]

Namyang Dairy Products announced Friday it is pushing strawberry-flavored products to win over consumers this winter.

The company plans to expand retail channels for strawberry drinks under its protein brand Takefit and roll out seven new strawberry products from its ice cream and coffee brand Baekmi-dang.

Takefit added strawberry flavors to its Max and Monster lines in August. The Max Strawberry packs 24 grams of protein, with 0.7 grams of sugar, 0.5 grams of fat and 105 kilocalories per serving. The Monster Strawberry, a 350-milliliter bottle, contains 47 grams of protein along with 19 grams of essential amino acids and 9 grams of branched-chain amino acids. Namyang Dairy Products said it will expand convenience store distribution of both products this month and run online sales promotions.

Baekmi-dang will introduce seven new products made with domestic strawberries and organic milk. Two of them — ice cream sandwiches in strawberry and milk flavors — went on sale Wednesday. The treats feature organic milk ice cream between castella cake layers, with the strawberry version adding locally grown strawberries. Both are available through online and offline retail channels and will roll out sequentially at all 63 Baekmi-dang stores nationwide from mid-November.

The remaining five are winter limited-edition in-store menu items made with domestic Seolhyang strawberries. Four will launch Thursday — a strawberry soft-serve ice cream, a strawberry ice cream latte, a strawberry matcha latte and a strawberry chamomile tea. A fresh-strawberry milk ice cream will be added in December.

"We have broadened the product lineup — from protein drinks to ice cream and desserts — by drawing on strawberry, a flavor that resonates strongly with consumers in winter," a Namyang Dairy Products official said. "We will continue to introduce products that reflect consumer demand in line with each brand's identity."


andy@heraldcorp.com