[Provided by North Gyeongsang Nonghyup]
[Provided by North Gyeongsang Nonghyup]

North Gyeongsang Nonghyup has tapped AI and the creative ideas of university students to promote agricultural products from North Gyeongsang Province.

The agricultural cooperative held an awards ceremony Wednesday for the "2026 North Gyeongsang Nonghyup Agricultural Products AI Short-Form University Student Contest" at its provincial headquarters in Andong.

The contest was organized to highlight the quality and appeal of North Gyeongsang Province's agricultural products using generative AI technology and to discover new forms of digital promotional content.

A total of 50 entries were submitted during the contest period, which ran from Sept. 9 to Sept. 30.

Judges evaluated entries on creativity, overall quality, use of AI technology and effectiveness in promoting agricultural products before selecting the final winners.

The grand prize went to Han Ji-su, a student at Suwon University, for a work titled "One Bite That Steals Your Heart."

The entry earned high marks for its inventive premise — a thief who normally steals jewels sets sights on delicious fruit instead — which cleverly showcased the appeal of "Daily," North Gyeongsang Province's premium fruit brand.

"It was a meaningful opportunity to rediscover the appeal of North Gyeongsang Province's agricultural products through the fresh ideas and AI skills of university students," said Kim Ju-won, head of North Gyeongsang Nonghyup. "We will continue to raise the brand value of the province's agricultural products and work to expand consumption through a variety of digital promotional activities."


kbj7653@heraldcorp.com