'Jelly Cook: Friends,' a project backed by South Jeolla Province's content support program, is among the titles proposed for international co-production.
Wygram, a content company backed by the Jeonnam Information Culture Industry Promotion Agency, has signed a memorandum of understanding with Chinese video production firm VSOCloud to pursue co-production and commercialization, following the companies' meeting at the 2026 Tokyo International Film Festival Content Market (TIFFCOM).
According to the promotion agency, Wygram participated in the South Jeolla Province joint pavilion that the agency operated in Tokyo from Oct. 28 to Oct. 30.
At the event, the agency provided business consulting services — including buyer introductions, company promotion and on-site interpretation — to help regional content firms find overseas partners.
The MOU covers joint content development and commercialization using Wygram's intellectual property and VSOCloud's video production technology, as well as distribution cooperation for co-produced animation in South Korea, China and other markets.
Among the candidate titles for co-production is "Jelly Cook: Friends," which Wygram is currently developing through the agency's demand-based content IP production support project.
The deal is notable in that an IP being developed under a domestic production support program has led to collaboration talks with an overseas production technology company.
Wygram also proposed its original IP "Nova the Starlight Chef" as a co-production candidate alongside "Jelly Cook: Friends."
The two companies are in discussions with the goal of combining character and story assets with video production technology to reach global audiences, including in South Korea and China.
Talks that began in Tokyo continued with a follow-up meeting: on Thursday, the two sides met at the Hangzhou Cultural and Creative Industries Expo in China to discuss co-production plans and the possible establishment of a joint venture in South Korea.
The joint venture under consideration would combine VSOCloud's production technology and capital with Wygram's content IP and domestic network.
The joint venture discussions are proceeding separately from the co-production cooperation outlined in the MOU, and specific terms are to be determined through future negotiations.
"We want to bring our characters and stories to audiences across South Korea, China and other markets by combining them with VSOCloud's video production capabilities," Wygram CEO Jeon Yu-hyeok said. "We will continue talks so that both companies can develop a video production business together in Korea, drawing on each other's strengths."
parkds@heraldcorp.com
