Up to 3 volunteer groups focused on stray dog protection to be selected

Selected groups to receive support benefits worth up to 1 million won each

Atlas SUV to deliver supplies to shelters in December

Volkswagen Korea is recruiting organizations to participate in its "Happy Tales with Happy Trunk" project, which aims to deliver support to stray dog shelters using the Atlas, its large family SUV, ahead of the year-end season. [Volkswagen Korea]
Volkswagen Korea is recruiting organizations to participate in its "Happy Tales with Happy Trunk" project, which aims to deliver support to stray dog shelters using the Atlas, its large family SUV, ahead of the year-end season. [Volkswagen Korea]

Volkswagen Korea announced Tuesday it is recruiting organizations to participate in its "Happy Tales with Happy Trunk" project, which will use the Atlas large family SUV to deliver supplies and support to stray dog shelters ahead of the year-end season.

The company said the project was designed to provide practical assistance to volunteer groups that consistently work to protect stray dogs. The initiative aims to put the Atlas's spacious interior and strong utility to meaningful use by delivering essential supplies directly to shelters.

Applications are open to organizations or groups engaged in stray dog rescue and protection activities, with up to three teams to be selected. Interested groups can apply through a link posted on Volkswagen Korea's official Naver blog by Nov. 19, submitting a group introduction, a description of their main activities and their reason for applying. Selected groups will be notified individually on Nov. 20.

Each of the three selected teams will receive support benefits worth up to 1 million won ($738) per team. Volkswagen Korea plans to provide supplies tailored to each group's needs, including pet food, training pads and blankets. In December, the company will load the Atlas with the donated items and visit one of the selected groups' volunteer sites in person to make the delivery.

The Volkswagen Atlas featured in the project is a large SUV combining a generous interior, strong practicality, stable driving performance and high safety standards. It offers a spacious three-row cabin that comfortably seats six to seven adults, along with a cargo area that starts at 583 liters and expands to a maximum of 2,735 liters when the second and third rows are folded flat.

Shin Dong-hyup, Senior Managing Director of Marketing Communications at Volkswagen Korea, said the project was conceived to put the Atlas's ample space to more meaningful use in places where help is needed. "We want to provide real support to the volunteer groups that consistently work to protect stray dogs, and we will continue to carry out various activities that bring warmth to those in need," Shin said.

Meanwhile, Volkswagen's new all-electric compact car, the ID. Polo, recently took first place in the economy vehicle category at the 2027 German Car of the Year awards.

The German Car of the Year award is determined by an independent jury of 47 automotive journalists from Germany and abroad, who evaluate new models released over the past year across criteria including design, driving performance, safety, practicality and innovation to select a winner in each category.


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