Pre-orders run through Dec. 19, with discounts of up to 30%

Paris Baguette's Christmas holiday cake collection [Paris Baguette]
Paris Baguette's Christmas holiday cake collection [Paris Baguette]

Paris Baguette announced Tuesday it will launch its 2026 holiday cake collection for Christmas and the year-end season, with pre-orders set to open Wednesday.

This year's seasonal theme is "Pop Up Your Winter! PLAY Winter Pop." The word "pop" carries a double meaning — referencing popular music that anyone can enjoy, as well as a playful nod to the brand's Korean nickname "Paba." The concept invites customers to celebrate the holiday season with a Paris Baguette cake that suits their own taste and occasion.

The holiday lineup centers on Berrybomb, the bakery chain's signature strawberry cake brand, and spans tree cakes, mousse cakes and character cakes. Berrybomb is expanding to six varieties this year, with two new additions: Berrybomb Warreur, piled high with fresh strawberries, and Berrybomb Party, a two-tier cake.

Pre-orders run from Wednesday through Dec. 19. Reservations open Wednesday on the Paba app and the HappyOrder app, and roll out to other channels from Nov. 16. Customers can pick up their reserved cakes at their chosen Paris Baguette store between Dec. 21 and Dec. 25.

Several promotional discounts accompany the pre-order period. The Paba app offers up to 30% off, while the HappyOrder app, KakaoTalk Yeoyakhagi and KakaoTalk Seonmulhagi each offer up to 20% off. Yogiyo provides discounts of up to 11,000 won ($8), Ddaenggyeoyo and Karrot up to 10,000 won, and Baemin up to 8,000 won on a first-come, first-served basis.

"We hope customers will make their Christmas and year-end moments even more special with a Paris Baguette holiday cake," a company official said.


spa@heraldcorp.com