Submit a letter by Dec. 31 to enter

GV90, MINI, Avante N among prizes; 4 winners total

Monthly payments on 24-month long-term rental covered

The Chazm logo [Design & Practice]
The Chazm logo [Design & Practice]

Write a letter to the car you have long wanted to drive, and you could get to use it for two years. Eligible vehicles include the GV90, Genesis's new full-size electric SUV, as well as the MINI and the Hyundai Avante N.

Design & Practice, the company behind the automotive lease and long-term rental platform Chazm, announced Tuesday it is running a promotion called "The Biggest Reply Delivered to Your Door" through Dec. 31.

The event, which began Oct. 16, asks participants to choose a vehicle and submit a letter explaining why they want to experience it.

Chazm will review the entries and select one winner each in four categories — the GV90, the MINI, the Avante N and "my own dream car" — for a total of four winners.

The GV90 is particularly notable as Genesis's first full-size electric SUV, launched in South Korea on Tuesday. The standard GV90 starts at 139.5 million won ($103,000), while the top trim of the separate GV90 Neolune model reaches 239.5 million won.

The promotion does not transfer ownership of the vehicles to winners.

Winners of the GV90, Avante N and "my own dream car" categories will sign a 24-month long-term rental contract in their own name, with Chazm covering the monthly payments.

The MINI winner will take over an existing long-term rental contract held by Chazm, with more than two years remaining. The specific model, options and color for each vehicle will be determined by Chazm.

Chazm plans to carry the spirit of the event through to delivery. The company will use a newly introduced in-house transport vehicle to deliver each car, along with a reply letter responding to the participant's original submission.

To enter, participants visit the Chazm event page, select a vehicle and write their letter. Entries may be submitted for multiple vehicles, but each person may win only one.

The first person to enter will receive a 200,000-won discount coupon valid toward a new lease or rental order on Chazm.

Winners will be announced Jan. 14 next year.

Chazm said the promotion is designed to let customers experience a wider range of vehicles through long-term rentals.

The company has also been expanding its post-contract services. On Oct. 13, it launched a "contract transfer service" allowing existing long-term rental customers to hand off their agreements to other users. Because long-term rental contracts typically run for extended periods, early termination can carry penalty fees; the new service lets another user take over a contract after reviewing the remaining term, monthly payment and vehicle condition.

As of October, Chazm had accumulated about 880,000 registered users and partnerships with 17 financial institutions and rental companies. Monthly transaction volume exceeded 50 billion won in the third quarter of this year.

"We hope this event gives people a joyful reason to imagine the everyday moments they would want to share with the car they have had in mind," said Jeong Sang-yeon, CEO of Design & Practice. "From the excitement of writing a letter to your dream car to the joy of meeting it at your door, we want Chazm to be the first name that comes to mind whenever someone needs a car."


kwater@heraldcorp.com