Event features prize giveaways, random play dance and live performances

[Provided by Aekyung Industrial]
[Provided by Aekyung Industrial]

Aekyung Industrial will hold a K-Culture Festival at Mannam Square on Hongdae Walkway in Seoul starting at 3 p.m. on Friday, the company announced Tuesday.

Held under the theme "Everyday joy, today's festival," the event offers visitors a chance to experience Aekyung Industrial's beauty and lifestyle product brands. Activities at the Hongdae venue — where the company is headquartered — will include brand experience programs, a random play dance, a street noraebang and a live artist performance.

The first segment, "Open Playground," will feature six mission-challenge booths showcasing the company's major brands. Participants who complete the missions can win prizes including toners, serums, creams, shampoos and hair masks.

A "Boom-Up Stage" and a gift event will also be held for the audience, along with a random play dance open to all attendees. A street noraebang session will be hosted in partnership with "Changhyeon Street Noraebang," a YouTube music channel with about 2.33 million subscribers.

The second segment, "Live Stage," will open with a performance by dance crew B Our Crew, followed by sets from singers Neu, Park Da-hye and Dindin.

"Following our support for the Sewha Art Museum exhibition in September, we have organized a festival where we can mingle directly with the public in Hongdae," an Aekyung Industrial official said. "Just as cosmetics and everyday products are part of customers' daily lives, we will continue to create more opportunities to bring culture closer to them."


soho0902@heraldcorp.com