Hansson, who has led JLR Japan since 2013, will oversee both the Korean and Japanese markets

Magnus Hansson, president of JLR Korea [JLR Korea]
Magnus Hansson, president of JLR Korea [JLR Korea]

JLR Korea announced Tuesday that it has appointed Magnus Hansson as its new president.

Hansson officially assumed the role on Nov. 1, while retaining his position as president of JLR Japan, giving him oversight of both markets.

He succeeds Robin Colgan, who has been appointed JLR's new director of communications, insights and design.

A Swedish national with more than 25 years of experience in the global automotive industry, Hansson began his career at Saab in 2000 before building expertise across major markets in Europe, North America and Asia. He has held senior roles at Nissan and Infiniti covering Asia-Pacific and global business operations.

Since joining JLR Japan as president in 2013, Hansson has spent roughly 13 years leading the business there, developing a deep understanding of the local market. During that time he has driven sustained growth for JLR in Japan by strengthening the brand and its business foundations with a long-term perspective.

"I am truly honored to take on this new role leading JLR's next chapter of growth in Korea," Hansson said. "I look forward to deeply understanding the high expectations of Korean customers and the unique characteristics of this market, and to working closely with our retailer partners to further enhance JLR's differentiated brand and customer experience."

A JLR Korea spokesperson said Hansson's broad experience in the global automotive industry, combined with the leadership he has demonstrated in Japan, positions him well to drive the company's continued growth in Korea.

Meanwhile, JLR Korea operates an integrated ownership platform connecting its vehicle care program "One Care," its membership service "One Membership" and the "One Care" app, aiming to deepen customer engagement beyond the point of purchase.


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