Korean auto care brand showcases detailing products, air fresheners and wipers at world's largest aftermarket trade show

Bullsone participated in the 2026 SEMA Show, an automotive tuning and aftermarket exhibition held at the Las Vegas Convention Center from Wednesday to Saturday (local time). [Bullsone]
Bullsone participated in the 2026 SEMA Show, an automotive tuning and aftermarket exhibition held at the Las Vegas Convention Center from Wednesday to Saturday (local time). [Bullsone]

Bullsone, a Korean automotive lifestyle company, said Tuesday it participated in the 2026 SEMA Show, an automotive tuning and aftermarket exhibition held at the Las Vegas Convention Center from Wednesday to Saturday (local time).

The SEMA Show is a global trade exhibition covering the full spectrum of the automotive aftermarket industry, including tuning and customization, performance parts, vehicle care products, accessories and service equipment. This year, more than 2,200 brands took part, drawing industry professionals from more than 140 countries.

Bullsone, which first attended the SEMA Show in 2013, returned this year as it did last year, presenting a wide range of vehicle care products to global buyers and industry contacts. The company showcased a broad lineup spanning automotive detailing and car wash products, in-vehicle air fresheners and deodorizers, and wipers, highlighting its competitiveness as a comprehensive vehicle care specialist.

In the surface care category, Bullsone presented detailing and car wash products under its Lunatic Polish and Crystal brands. Professional detailers in the United States showed strong interest in the performance and quality of the Lunatic Polish lineup. An upcoming graphene coating series also drew attention from local detailers, raising expectations ahead of its launch.

In the air care category, the company introduced a range of in-vehicle air fresheners and deodorizers, including products under the Gras brand. Local buyers showed interest in the lineup's stylish designs and diverse fragrance options.

In the wiper category, Bullsone showcased the Rain OK Metal Silicon X Graphene Hybrid Wiper, which combines silicone materials with graphene coating technology. Buyers from arid, high-wind regions prone to dust and sand exposure — particularly in Nevada and western Texas — took particular note of the product's wiping performance and durability.

"The SEMA Show is an important venue for introducing Bullsone's diverse products and technological capabilities to automotive industry professionals from around the world, and for directly gauging real demand in local markets," a Bullsone official said. "We will continue to expand our global retail network on the strength of products tailored to each market's environment and consumer needs, and steadily reinforce Bullsone's brand presence in overseas markets."

Bullsone is also set to participate in Automechanika Shanghai 2026, to be held in Shanghai, China, from Dec. 2 to 5.

Meanwhile, Bullsone's fragrance curation brand Tinkerbell has been actively developing new products to broaden its customer touchpoints, including the recent launch of the Tinkerbell The Hinoki Solid Deodorizer, which eliminates unpleasant everyday odors and leaves a subtle hinoki cypress scent.


likehyo85@heraldcorp.com