[Provided by CJ Foodville]
[Provided by CJ Foodville]

CJ Foodville announced it will open the first location of Common Eats, a light-meal fast-casual brand, near Gangnam Station in Seoul in December. The launch marks the company's first new brand in a year, following the debut of Italian bistro Olipepe in December last year.

Healthy eating habits — from blood sugar management to high-protein diets — have become part of daily life, yet office workers have had few good options for lunch. Burgers and sandwiches come loaded with refined carbohydrates and heavy sauces, while salad-focused restaurants leave diners hungry again before long. Common Eats is aimed at consumers caught between convenience meals that fall short nutritionally and health-focused options that sacrifice taste and fullness.

The brand name reflects the idea that healthy eating should not be reserved for special occasions but should become a new everyday standard — something anyone can easily access as part of their daily routine. CJ Foodville plans to draw on years of food service research and development expertise to offer light meals that are healthy, easy to choose and genuinely satisfying.

"We focused on addressing the fundamental unmet needs of consumers who want to take smart care of their well-being amid busy lives," a CJ Foodville official said.


andy@heraldcorp.com