About 4,800 cups sold daily since launch; two new flavors and package redesign added

Buy-one-get-one promotion runs this month

The six cup coffee products under E-mart24's in-house cafe brand Seongsu310. The two products in the center were newly launched Oct. 29. [E-mart24]
The six cup coffee products under E-mart24's in-house cafe brand Seongsu310. The two products in the center were newly launched Oct. 29. [E-mart24]

E-mart24 said cumulative sales of its six Seongsu310 cup coffee products topped 1.8 million units within a year of launch, with an average of about 4,800 cups sold daily since the line debuted in late October last year.

Cup coffee is a core category for the convenience store chain. In E-mart24's sales analysis for January through October this year, cup coffee ranked in the top 10 percent of all categories every month. Seongsu310 particularly stood out, with monthly average sales rising 2.7 times compared to last year, and the brand placed among the top 10 best-selling cup coffee products.

To mark the line's first anniversary, E-mart24 introduced two new flavors on Oct. 29: Salty Choco Latte, a rich cocoa drink with a hint of salt, and Kkosup Latte, a product based on a recipe that gained popularity on social media. The packaging design was also refreshed.

Meanwhile, E-mart24 is running a buy-one-get-one promotion on all Seongsu310 cup coffee products this month. Customers who purchase Seongsu310, Maeil Dairies Barista or Ediya products will also receive a diary or fountain pen as a gift.


spa@heraldcorp.com