Korea's big 3 department stores launch winter sales with up to 60% off FW new arrivals

Retailers roll out pop-ups and year-end events alongside seasonal discounts

Models pose in front of a 4-meter-tall "Hey Yeti" sculpture outside Lotte Department Store's main branch. [Lotte Department Store]

South Korea's three major department store chains are kicking off their winter seasonal sales.

Lotte Department Store will hold its "2026 Winter Regular Sale" from Friday through Nov. 29, with more than 400 brands taking part. Outdoor products and fall/winter bestsellers will be discounted by up to 50 percent.

To mark its 47th anniversary, Lotte will also run a card-linked gift voucher promotion from Friday through Sunday. Customers who spend 200,000 won ($147) or more — or 400,000 won or more — at a single brand will receive a mobile gift voucher worth 5 percent of their purchase.

On Nov. 19, Lotte will release a Christmas video featuring fortune teller Park Sung-jun on its YouTube channel. The video will cover year-end luck rituals, feng shui analysis and gift recommendations aimed at boosting romantic and financial fortune.

The store is also giving away KakaoTalk emoticons featuring its new Christmas character, Hey Yeti, to the first 10,000 customers who scan a QR code posted near the 4-meter Hey Yeti sculpture outside the main branch.

Shinsegae Department Store will run its end-of-season sale, "End of Season," from Thursday through Nov. 29, with more than 370 brands offering discounts of up to 50 percent.

Customers who pay 300,000 won or more at participating fashion brands through the Shinsegae app using an affiliated card on the same day will receive a 15,000 won discount coupon. The Gangnam branch is hosting a The North Face Kids pop-up through Nov. 19, while a home styling fair will run through year-end at the event hall on the second below-ground floor of Centum City Mall.

Hyundai Department Store will hold its winter discount event, "The Sale," at all of its nationwide locations from Friday through Nov. 29. More than 200 brands will participate, selling new fall/winter arrivals at discounts of up to 60 percent.

The Hyundai Seoul will host an experiential pop-up store, "Yonex Yeouido Open," from Thursday through Nov. 18, where visitors can pick up a badminton racket and play on an open court. The Pangyo branch is running a Formula 1 racing pop-up for luxury watch brand Tudor through Sunday.

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