[Provided by No Brand Burger]
[Provided by No Brand Burger]

Shinsegae Food's No Brand Burger announced Tuesday that it has selected artist and broadcaster Kian84 as its brand model.

The burger chain chose Kian84 because his candid and approachable image aligns with the brand. No Brand Burger plans to use the partnership to promote two third-generation signature menu items: the NBB Hooked, featuring a patty with a charred, flame-kissed flavor, and the NBB Puncheese, which highlights the rich taste of cheddar cheese and the heat of jalapeño.

"We felt that Kian84's honest, unaffected charm and lively energy complement not only No Brand Burger's friendly brand image but also the distinctive flavors of the NBB Hooked and Puncheese," a No Brand Burger official said. "We will work with Kian84 to strengthen communication so that customers can experience the brand in an even more familiar way."


spa@heraldcorp.com