'Seongsu Airport by Amazon Ads' to run Thursday through Saturday

Visitors can experience Amazon ad platforms including Alexa and Twitch

Cheil Worldwide will host "Seongsu Airport by Amazon Ads" at MM Seongsu in Seongsu-dong, Seongdong-gu, Seoul, from Thursday to Saturday, targeting brand marketers at home and abroad. [Cheil Worldwide]
Cheil Worldwide will host "Seongsu Airport by Amazon Ads" at MM Seongsu in Seongsu-dong, Seongdong-gu, Seoul, from Thursday to Saturday, targeting brand marketers at home and abroad. [Cheil Worldwide]

Cheil Worldwide announced Tuesday it is partnering with Amazon Ads to host "Seongsu Airport by Amazon Ads," an event targeting brand marketers in South Korea and abroad.

Running Thursday through Saturday at MM Seongsu in Seongsu-dong, Seongdong-gu, Seoul, the event will feature hands-on spaces where visitors can experience Amazon advertising platforms — including Alexa, Twitch and Prime Video — alongside sessions led by global marketing experts.

Participants can explore how content-viewing experiences translate into actual purchases by tracing the full-funnel path across Amazon's ad platforms.

"We designed the hands-on space to show domestic advertisers looking to expand globally that Amazon Ads — with a verified reach covering more than 90 percent of US households — is an effective strategy," a Cheil Worldwide official said.

The sessions will include a case study from Biodance, a Korean beauty brand that has successfully expanded globally through Amazon Ads. Biodance plans to share how it used Prime Video advertising to acquire new customers starting in April this year.

Artist Ko Sang-woo and makeup artist Jung Saemmul will also speak on the theme of "artists and storytelling," offering insights into how authentic brand narratives can achieve wider global reach when combined with Amazon's technology.

Admission is free for those who pre-register through the official website.


joze@heraldcorp.com