Lotte World launches Cookie Run collaboration festival

Mobile-linked missions connect Seoul and Busan parks

A promotional image for the Cookie Run X Lotte World Sweet Winter Adventure festival [Lotte World Adventure]
A promotional image for the Cookie Run X Lotte World Sweet Winter Adventure festival [Lotte World Adventure]

Lotte World is partnering with a global game intellectual property to transform its indoor and outdoor theme park spaces into immersive character experiences, combining media installations with offline game elements to draw families and visitors in their 20s and 30s during the year-end holiday season.

Lotte World announced it will hold a winter festival, Cookie Run X Lotte World: Sweet Winter Adventure, in collaboration with the mobile game Cookie Run, running from Nov. 21 through March 1 next year.

The event is built around the concept of Cookie Run characters arriving at Lotte World to stage a winter festival. Lotte World Adventure Busan will simultaneously host a companion event with a separate concept.

Major thoroughfares including the Meeting Plaza and Winnie Bini Plaza on the first floor of the indoor Adventure park will be filled with Cookie Run sculptures and a large Christmas tree. An experience zone at Winnie Bini Plaza called "Eternal Sugar Cookie's Sweet Paradise" will feature a media wall wish-registration service using QR codes, a step-pad escape game and character photo zones.

A mobile mission linking the Seoul and Busan parks, titled "Time Management Bureau Special Delivery Operation," will also be introduced. Visitors who scan an on-site QR code and complete three missions will receive in-game currency coupons and character stickers. Those who complete missions at both locations will receive a limited-edition souvenir on a first-come, first-served basis.

Performance programming will also be refreshed. A "Happy Christmas Parade" featuring Cookie Run characters will run daily at 2 p.m. and 8 p.m. along the first-floor parade route. Character photo sessions are scheduled at 3:30 p.m. and 5 p.m., and a winter performance titled "The Magic Match and the Dreaming Night" will take the Garden Stage at 6:30 p.m.

Character merchandise and themed food and beverage menus will be available throughout the festival. Offerings include pizza and pasta sets and desserts modeled after Cookie Run characters, with game coupon packs and random stickers given out based on purchase amounts. Large character balloons and a photo booth will be set up at the ice rink plaza.

Lotte World Adventure Busan will present its own Cookie Run collaboration content from Nov. 28 through March 1 next year, running a stamp rally linked to the Seoul park and dedicated performances.

The outdoor Magic Island area will focus on a projection show on its exterior walls after sunset. A new Christmas media mapping show titled "Starlight Wishes," composed of four themes, will be projected onto the walls of the landmark Magic Castle to create a year-end atmosphere.


terry@heraldcorp.com