Company develops venue-specific food and beverage brands to expand presence in department stores and shopping malls

[Provided by Lotte GRS]
[Provided by Lotte GRS]

Lotte GRS will open the first store of its hansik brand Yeoldumaldadeok on Friday at the below-ground floor of Lotte Department Store Gangnam.

Yeoldumaldadeok is the second hansik brand Lotte GRS has developed specifically for department stores and shopping malls. Its earlier hansik buffet brand Bokjugeok has stores at Lotte Department Store Busan Gwangbok and Lotte Mall Gwangmyeong.

The new store occupies about 83 square meters with 42 seats in the basement dining area. The menu centers on grilled fish and stone-pot rice cooked in a high-temperature wood-fired oven. Diners can help themselves to unlimited banchan from a self-service bar offering eight varieties — two main dishes and six standard sides.

Lotte GRS will hold a lucky-draw event for the first 200 customers each day from Friday through Sunday. Prizes include a pure-gold lucky pollock, an original keyring and a complimentary return-visit meal coupon.

"We will continue to develop new brands tailored to the purpose and character of each commercial district, diversify our dining portfolio and pursue an outlet strategy focused on target markets," a Lotte GRS official said.


andy@heraldcorp.com