Ferrari Korea directly organized the tour for the first time

Four-day event traversed Jeju Island from Oct. 27 to 30

Participants enjoyed wellness, cultural programs and premium dining

Ferrari Korea hosted the first edition of the Ferrari Tour Jeju on Jeju Island from Oct. 27 to 30. [Ferrari Korea]
Ferrari Korea hosted the first edition of the Ferrari Tour Jeju on Jeju Island from Oct. 27 to 30. [Ferrari Korea]

Ferrari Korea announced Wednesday that it had successfully concluded the first edition of the Ferrari Tour Jeju, a four-day event it directly organized on Jeju Island from Oct. 27 to 30.

The Ferrari Tour is a customer invitation event that combines the joy of driving with the luxury lifestyle the brand represents. This year's event was set on Jeju Island, giving participants the opportunity to drive their own Ferraris while sharing a special journey with fellow owners who share the same passion.

A defining feature of the tour was the chance to drive multiple Ferraris together through scenery rarely encountered in everyday life, offering an experience of the cars' appeal in an environment entirely different from a racing circuit.

The first day's route began near Sabyeol Oreum and wound through the curving roads around Seogwipo Natural Recreation Forest. On the second day, participants set off from Daepo Coastal Columnar Joints, passing through the mid-mountain roads on the slopes of Hallasan and Seongeup Folk Village before arriving at Bunker de Lumières. The final driving course took in Jeju Stone Park and Sinchang Windmill Coastal Road, with Jeju's coastal scenery providing a fitting backdrop for experiencing the elegance and comfort of Ferrari grand touring.

Beyond the drives, a range of lifestyle programs allowed participants to immerse themselves in Jeju's nature and culture — wellness activities in natural surroundings, docent-led tours exploring the island's culture and arts, and dining featuring locally sourced ingredients. Premium accommodations and vehicle care services were also arranged, with Ferrari-certified master technicians on hand throughout the tour to ensure participants could enjoy it comfortably and safely.

Thibaut Dusarat, CEO of Ferrari Korea, said the event held particular significance as the first Ferrari Tour in Korea organized directly by Ferrari Korea. "Jeju was a special stage where customers could discover new dimensions of their Ferraris while sharing the journey with a community united by the same passion," he said.

"Going forward, we will continue to introduce a variety of driving and lifestyle programs so that customers can fully enjoy life with Ferrari," he added.

Meanwhile, Ferrari Korea earlier unveiled the Ferrari Luce — the brand's first all-electric sports car — at its Ferrari Cheongdam showroom in Gangnam-gu, Seoul in August, marking its full entry into the luxury electric vehicle market.


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