Kim Cheon-ju (from left), chairman of the Lotte Medical Foundation; Kang Yu-jin, director of Bobaas Hospital in Hanam; and Kwon Oh-sang, CEO of Lotte World, pose for a photo at a donation ceremony held Monday at Bobaas Hospital in Hanam, Gyeonggi Province. [Photo = Lotte World]
Kim Cheon-ju (from left), chairman of the Lotte Medical Foundation; Kang Yu-jin, director of Bobaas Hospital in Hanam; and Kwon Oh-sang, CEO of Lotte World, pose for a photo at a donation ceremony held Monday at Bobaas Hospital in Hanam, Gyeonggi Province. [Photo = Lotte World]

Lotte World donated 30 million won ($21,700) on Monday to cover treatment costs for underprivileged patients at the children's rehabilitation center of Bobaas Hospital in Hanam, Gyeonggi Province. The funds were raised through "Good Memories," a customer participation campaign run jointly with Naver Happy Bean, and through a Happy Bean donation drive.

Lotte World has been carrying out a range of social contribution activities that draw on its identity as a theme park, including "Dream Stage," a program in which children with pediatric cancer perform on stage alongside company employees. The company said it plans to continue its community-focused social contribution efforts.


pangbin@heraldcorp.com