Star decorations, golden lights to adorn luxury hall exterior

Seoul-exclusive capsule selection to debut ahead of wider release

The Christmas decoration at Hanwha Galleria's luxury hall, created in collaboration with Loro Piana [Hanwha Galleria]
The Christmas decoration at Hanwha Galleria's luxury hall, created in collaboration with Loro Piana [Hanwha Galleria]

Hanwha Galleria announced Monday that it will unveil a Christmas exterior decoration at its Seoul luxury hall in collaboration with Italian luxury brand Loro Piana.

Through Dec. 31, a large Christmas tree capturing Loro Piana's elegant sensibility will be on display at the East Plaza of the luxury hall. The tree, woven from straw, is adorned with layered golden lights and star-shaped ornaments.

The building's exterior walls are decorated with a reddish-brown backdrop featuring the Loro Piana logo, along with star ornaments that together form a single large constellation. Golden lights tracing the building's outline complete the display.

To mark the Christmas collaboration, Hanwha Galleria will exclusively preview Loro Piana's "Seoul Exclusive Capsule Selection" at the luxury hall. The collection includes women's coats and jackets, unisex Winter Voyager jackets, bags and accessories.

A standout piece is a silk scarf depicting Seoul landmarks — including Banpo Bridge and Namsan Tower — rendered in pastel tones. The selection also features the "Extra Bag L19" in dark bubblegum and deep ice colorways, along with a bag charm made from alpaca wool and cashmere, both created specifically for this collection.

Hanwha Galleria has collaborated with luxury brands on Christmas installations since 2016, when it partnered with Bulgari, followed by Cartier, Chanel, Louis Vuitton, Prada and Goyard. "We will continue to offer distinctive attractions and a differentiated shopping experience unique to Galleria," a Hanwha Galleria official said.


spa@heraldcorp.com